A Guide To Key Duties For Liquor Licensees

Getting a liquor licence is one thing, but keeping it is another. To ensure that you don’t jeopardise your liquor licence, and thereby your livelihood, here are some top tips from our expert liquor licence consultants to keep you on the straight and narrow.

1. Ensuring Compliance

As a licensee, it is your responsibility to ensure that you know and understand all the terms and conditions associated with your liquor licence. Your establishment must comply with all the relevant laws and regulations, including operating hours, age restrictions, and other stipulations. 

2. Staff Training

It is not enough that only you, as the licensee, know the rules and regulations. It is your responsibility to ensure that all staff members are suitably informed on the ins and outs of your liquor licence. For example, they should know how to recognise signs of intoxication, when to check IDs and when to refuse to serve a customer. 

3. Preventing Underage Drinking

According to the 2nd South African Risk Behaviour Survey, alcohol is the most commonly used drug among South African youth, including those under the age of 18. As a liquor licensee, you have an obligation to enforce the legal age limits for the sale and consumption of alcohol by minors on your premises. Failing to do so can result in huge fines, suspension or even cancellation of your licence. Therefore, for the health and safety of your clientele, it is vital to have measures in place to prevent underage drinking.

4. Monitoring Alcohol Consumption

One of the stipulations of a liquor licence is that you may not sell alcohol to a person who is already visibly intoxicated. You and your staff are required to monitor consumption and, when applicable, refuse service or offer an alternative non-alcoholic beverage. 

5. Serving Food

While not always a specific requirement, and depending on the type of liquor licence that you hold, serving food with alcohol may be a condition. It is essential to check the fine print of your licence to ensure compliance at all times. Serving food with alcohol is one way of ensuring that the drinks are consumed more responsibly. 

6. Responsible Advertising And Promotion

All advertising of alcoholic products must be done responsibly and without encouraging excessive consumption, misleading consumers or targeting minors. All promotions and advertising should stay away from promoting irresponsible drinking behaviours. 

If you need advice on making the right decisions for your business regarding your liquor licence, contact our expert liquor licence consultants at Leon Slotow Associates. We have years of experience in applications, renewals, and compliance issues with liquor licences for all types of liquor outlets in South Africa. 

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